Best Hair Straighteners for NZ: Online Search Tips

Knowing how to search online for the best hair straighteners in New Zealand and globally, by collating several comparative user reviews, reading customer testimonials, and Google search tactics should help you make a more informed decision for purchasing the "best" (or ideal) flat hair iron for you. But it may help to consider relevant characteristics to help you select what would ideally suit you, and your hair. Though I wrote about hair straightener buying tips earlier, here I will expand, particularly on how to use Google for targeted search queries for the best straightener. Image of artificial beauty by Elrincon.

But first, consider features to consider for selecting a flat iron straightener-

Brand and Condition
* New popular global brand
* Upcoming/most wanted/reviewed brand
* New "local" popular brand (as dictated what's on the NZ market online or offline)
* Upcoming "local" brand
* New popular/upcoming after market "unbranded" iron (Often Asian imports)
* Re-manufactured/rebuilt straighteners
* Used irons in good condition

Straightening Features
* "Traditional" iron straightener
* Pink, hazy blue, mixed colour
* Ceramic
* Tourmaline
* Wet to Dry
* Jade Straightener
* "Conditioning" and "Moisturizing" straighteners
* Floating Plates
* Auto Cut Off
* Plate Width

Branded Straighteners
* GHD
* Solia
* Sedu
* Remington
* Babyliss
* CHI

Hair Type
* Long coarse hair - or medium to long coarse hair
* Long normal hair - or medium to long normal hair
* Long fine hair - or medium to long fine hair
* Short normal hair
* Short fine hair
* Short or long wavy/curly normal, coarse, or fine hair

Price Range
(Based on NZ dollars, - some online sites allow to select by price range)
* $20 - $40 (new - mini stylers? or used traditional irons?)
* $30 - $60 (used mid range irons? or online after market, or new specials?)
* $60 - $80 (new mid range irons, new specials, after market, or used semi premium irons?)
* $90 - $120 (New premium bargains? after market, special deals, and used semi premium flat irons?)
* > $120 to ~ $300 (used premium to brand new premium irons?)

NZ's auction site Trademe and other NZ online sites (that are selling new hair straighteners), would be ideal to assess current price ranges for branded new, after market new, and used straighteners. Pricing will change for some irons over time, which will generally affect used pricing categories, as well as availability.

Targeted Google Searching for Hair Straightening Irons

So when searching online for a "best" iron perhaps bear in mind the above features (and others that come to mind or read my article hair straightener buying tips), to help select what would be suitable to you. Below are Google search techniques to help quickly and easily target what straightener could be the best.


User Reviews and Targeted Search Techniques

1. Google Search Tips for Best Hair Straighteners

Enter search terms such as - best hair straightener reviews - or use the Google "intitle" trick (or sometimes "allintitle"). Hence search as intitle:best hair straightener reviews. This has the potential to display authoritative/relevant review sites, where you can read user reviews (be prepared to read hundreds per iron model for some sites), mainly from the United States. Search results include folica.com, about beauty.com, flat iron experts.com, marie claire.co.uk, Amazon, etc, depending on Google's current rank selection for your search results. You can use other search terms, e.g. top ten hair straighteners, best hair straighteners NZ, best hair straighteners on the market, and other variations, and maybe include a brand name (e.g. GHD, CHI, Sedu, etc) that relate to the prime search term - "best". Image of Looking up by whit.

Lets consider the search term - hair straighteners NZ (which Google should "auto suggest" in the search drop down box, as it thinks it's a relevant term, and/or it has a huge database of that actual term from previous online searches.

Please note - You may have to sign out of Google for these searches - as Google has a personal search option system, which you may have enabled, which is likely to rank or bias search results based on your past history searches. Also, for some regions (e.g. for USA, UK, etc), perhaps enter the term iron (or flattening iron) in your search phrases, as overseas internet searches could be using those terms more frequently. Much like our pharmacy or chemist vs their drug store (for USA), or our petrol vs gasoline, etc)

Basic Search query for NZ hair straighteners (Click on images for larger views)


Using the intitle search term for NZ


So using the more targeted search term "intitle" is more likely to return more comprehensive (and possibly authoritative) web site results. Often this depends on the SEO (search engine optimization) skills of the web designer/publisher, and the number of search queries per region or country. Yahoo Answers displays - which has millions of questions and answers, and hence you may get more informed reviews from personal hair iron users. Using the allintitle search term for NZ displays only 2 results of which Trademe displays.

Entering the allintitle search term for NZ

The low number of results for the phrase "best hair straighteners NZ" is largely absent in NZ web site titles, such as hair care sites, sellers, auction sites, forums, NZ directories, etc. Therefore try other countries (which would have more diverse, more brands, and much larger search database of search queries) for more meaningful search results and possibly more authoritative results. You may have to toggle between "intitle" and allintitle" to try return relevant results for your search term.

For example entering intitle:best hair straighteners uk


The UK results returns a 10 best hair straightener site, which would be helpful to research and perhaps make a selection for possible purchase in NZ. So using Google search tricks for your search phrases should return informative results, particularly if you include regional, brand, and alternative terms (i.e. iron or straightener) in addition to using universal or generic search for a worldwide internet search.

2. Categorize and Segment Hair Straightener Search Results

Perhaps you want to quickly search further, i.e. segmentation, or by hair straightener "best" categories, so as to get a quick overview of what relates to "the best hair straightener, not only in NZ, but for segmented comparative purposes in other regions, country, or city. Then try a add on for Firefox Browser called Search Cloudlet - It instantly displays a cloud of relevant single words in increasing font size that are most frequent in the search results. Also use the Google "Wonder Wheel" for segmented results, and the search related information - displayed at the bottom of the search results. So let's compare NZ results against USA, UK, and Canada.

2a. Segmented Searches for "Best Straightener NZ"

Search Cloudlet (Firefox Add on) - displays frequent single words from the search results. (Note: You may have to click on images to enlarge for clarity)

New Zealand Results

For interest - compare against Canada...

and Texas USA...

It appears then, that some straighteners brands are perhaps more popular in different countries, regions, and states. Hence may be useful to search further (by clicking on the bold words (i.e. GHD (for NZ results), CHI, Babyliss, and Sedu (the latter two are perhaps " breaking" out or rising in the market). Can search further by clicking on the displayed words (and bold words) for any user reviews (from review sites, forums, shopping sites, etc) and simply see if those brands/models appear in the results for best hair straighteners "intitle" search results as described above.

2b. Google's "Wonder Wheel" - Defines Search Results - Hair Straightener Categories

Again let's start with our search term - best straighteners NZ (click images for a clear view)

Click on Show Options


Update - Google have changed the search results page appearance - Therefore click on More Search Tools - Scroll down to Standard View - then the Wonder Wheel

Then click on Wonder Wheel in the L/H column...to display Grouped hair Iron Search Data Results stemming from the wheel

NZ Results relating to our search query

Compare with UK results

and for Canada

The wonder wheel quickly displays targeted groups/categories from your search term (i.e. best hair straighteners) around the wheel with associated textual search results on the right. You can drill down further by clicking each of the links at the stem/arm ends to create yet more targeted grouped results. Hence you can find and instantly see the "best" brands of hair flattening irons, and related popular search queries - and perhaps of interest - as you might discover other brands or useful groups of categories, that you never new existed or thought of.

The wonder wheel prominently displays more categories of branded hair irons for the UK, which may be of interest to explore the links for more insightful information. Note though, the groups (i.e. titles and search data) may change over time, due to new popular search queries that may arise - for example if new brands/models of hair irons (that become popular), or new features, re-branding, etc, become available.

2c. Related Search Groups - Along the bottom of search pages

Perhaps a bit simpler, is the related search groups along the bottom tabs, if you want to quickly see what would be relevant and of interest to your search term. Perhaps copy/paste a group (The groups should be the same or similar to the categories displayed in the Wonder Wheel) into the Wonder Wheel search tab to find and easily display more groups for evaluating hair straighteners.

Hence after considering your user requirements (iron features, hair type, cost, etc) you may have to search, read, and compare real user online hair straightener reviews on overseas sites (e.g. folica.com, Amazon.com, etc). Then perhaps also apply search techniques for your main search term and others, as described above, to easily gather further insight and related information. Then hopefully you may have your best hair straightener brand (or a close 2nd or 3rd) in mind, to purchase in New Zealand from several online styling flat hair iron suppliers.

Best Hair Straighteners for NZ: Online Search Tips