However there are on site and off site methods to analyze or research web sites, some based on SEO (Search Engine Optimization) to evaluate what techniques and strategies are used to rank a site in the SERPS (Search Engine Result Pages). Some analysis methods are listed below, rather than specific attributes of hair irons, of which there are hundreds of sites for reference of counterfeit straightening tools. Though perhaps a little tedious performing website investigation, but you should be in a better position to gauge the authenticity of a web site's hair products for sale. However, I’ll leave that up to you, but instead I will analyze, and present results, for an "official GHD" supplier site, endorsed and registered by the official GHD website. You can of course evaluate NZ internet sites, to try gain a deeper insight of techniques, to assess whether if a website is genuine, in the sense that it represents a endorsed real hair straightener.
Hair Straightener Web Site Analysis
Methods for web site analysis can include -
* Domain Registration Details (Extracting Contact Info)
* Back Link or In Bound Link Analysis (Link signal strength: - diversity and density of links, including authoritative and relevant internal/external link source locations and their "anchor text" variations for relevance)
* Keyword and Meta Description Tag Analysis (If relevant brands of related items, e.g. hair gels, lotions, etc, are described, and their relative description densities)
* Site Architecture and Usability. For example, whether if the site is streamlined for easy navigation, and too "bold and colorful", and if the site contains related real branded products, and authoritative resource links to genuine hair care web sites. Company logo's might be present and linked to relevant and genuine hair sites. Also as I have seen, if poor grammar, and spelling mistakes are present.
* Content Checking (If professional and interpretable, employing "spinner" regenerated text, and site scraping/duplication methods). In other words there could be similar fake sites, with similar content.
* Advanced Google search operators for a hair iron's web site's presence and products. Are they in local business directories? Mentioned or recommended in forums, online salons, beauty review sites, and social sites like Face Book?
* Combination of the above using a few Firefox SEO Add-ons and online tools
* Image Analysis (Comparison techniques and original source evaluation, using specialty image search engines). Also Are their local NZ images of people on the website?
* Your “Common Sense” web site and product scrutiny, using instinct, logic, and knowledge comparison with established authoritative sites
Videos on How to Spot a Fake GHD
| Tips for Assessing a Counterfeit | Comparing a Genuine GHD |
I will concentrate on Domain Registration for now, and perhaps describe and apply the other methods for future articles. OK lets analyze - Website publishers or owners generally have to register their sites for their URL, or domain name if available, which often include contact details, including importantly the Country of registration. You can easily find such details by using an online tool, often called a “Whois” Domain Look Up tool. Google search for - Best Whois - there should be hundreds. Some are more informative, and easier to use than others, i.e. may only produce limited results or require a little editing of the URL (e.g. removing www or adding .uk or .nz, etc). But just search further for any contact details that are produced after a "look up" to find further details. Or use another Whois research tool. Or maybe register with the Whois site to possibly get additional search and research benefits.
Applying Whois Domain Look Up for Hair Iron Web sites
I use Domain Tools Com (http://whois.domaintools.com/) and Whois.net (http://www.whois.net/). Maybe a few others, but those two have been useful. I will test, as noted earlier, an online retailer approved by GHD (http://www.ghdhair.com/). The legitimate site is Beauty Expert (www.beautyexpert.co.uk), and when entered at Domain Tools Com the following is produced…
Domain Details For Beauty Expert
(Click for larger view)
Because the address is listed, you can use Google Search, which displays a Google Map and "Place Page" for which you can get further details. This may include phone numbers, contact link, location images, user generated maps, and related information - including competitor sites, related industry listings, Google ads, and user reviews. This depends if the business has claimed their place page and optimized their page to rank in the serps. You could probably use other Whois sites for additional details, but the details retrieved from my test seems suitable.
Google Map and Details for Beauty Expert
(Click for larger view)
Thus you can get full details, by domain searching for hair irons, and by searching a little deeper. This approach, which displays the country of origin for the domain or URL, and company contact details, possibly indicating whether or not if the web site is legitimate for genuine Hair Straighteners. Perhaps you can contact for more information. Now as I mentioned earlier, I chose a legitimate site, and I have previously found, I believe suspect hair iron sites using domain look ups. You should be able to as well, to help make a informed judgment from a sites server location. Try a look up for any hair iron web site: Start by a Google search - GHD Hair Straighteners NZ...
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